Strategy and Planning

Online marketing is evolving continuously and it is important to be on top of the most significant online trends emerging at any given point in time. Healthcare industry faces the following unique challenges while establishing a productive web presence.


  • Manage frequently changing dynamic information
  • Provide interactivity across devices so that patients can always be in touch
  • Satisfy content needs of an audience that relies more on own research before choosing a specialist
  • Build loyalty through a superior customer service experience


We have a team of researchers and web specialists who keep track of the latest technology developments and come up with anDigital marketing strategy that is relevant and sharply focussed on the healthcare sector.


Digital marketing, quite frankly, seems a little daunting in the beginning what with a myriad of media choices it offers. We guide medical practitioners,step by step, in getting comfortable with digital marketing tactics such as SEO, PPC, Blogs, and Social Mediaas key components of their online strategy. We put together an effective media mix that is relevant to their business needs.

Web design

When it comes to Digital Marketing, one of the most basic yet crucial factors is to have a good website as a foundation for SEO and SEM platforms. A highly successful SEO program can be built only on top of a website with a good structural backbone. Moreover,


  • Your website must stand out and look unique since your practice is unique. After all, your Website reflects the image of your medical practice. It is about your brand and reputation. We have acquired specialised knowledge in web development for medical practitioners. We understand what compels your potential patients to connect with you.

  • In keeping with the mobile trend it is important to have a mobile friendly website and mobile search optimization.Globally,the monthly mobile data traffic is increasing and more and more people are browsing the internet from their mobiles.



It is important for us to understand your market before we can make any recommendations for SEO. The following factors help us to deliver outstanding SEOresults - mostly topping search pages.


  • We take the time and effort to understand you practice and find out your niche.
  • We conduct a thorough market research for potential penetration, and optimize each page with targeted Meta data, contents, sitemaps, etc.
  • In this dynamic digital market, our service desk constantly analyses and modifies SEO tactics constantly



We are an acclaimed Google certified team of PPC experts. We ensure maximum ROI because:


  • Our Adwords Specialists conduct thorough and methodical market research.
  • We ensure highly relevant ad placement to increase exposure and minimize expenditure.
  • We assure active monitoring
  • We maintain full transparency in how we spend your dollars by sending monthly reports

Social Media Consultation

Social Media are for the people by the people. It is, therefore, imperative for us to learn how your practice works and delve deeper into the psychology of your patient. Only after developing sound insights do we recommend a strategy to spread your social presence.


Top quality Analytics give you important lessons into consumer behaviour and their content preferences. We help you get gain valuable marketing insights by:


  • Consolidating data and linking all your online platforms to one analytics tool
  • Sharing knowledge about over potential and current patients’ behaviour
  • Using this knowledge to have a better engagement and marketing campaign
  • Combining the above to ensure an impressive ROI

Service Desk

Our service desk offering is backed by the following outstanding features:


  • Unlimited updates to the website and PPC
  • Seasoned Tech Support
  • On-going SEO and PPC Support

Platinum Package - Website That Works

It is not important to just have a website and let it sit there. It is perhaps more important to


  • Update your website regularly with fresh contents
  • Promote your website actively in social media and search marketing
  • Measure the traffic and know how you are doing


This gives you a handsome ROI on your investment in a website. No wonder, our clients see a huge sense in choosing Platinum Package - Website That Works !


The package Includes -

  • Professional Aesthetic Web Design
  • Web 2.0 Web Results Consultation
  • Search Engine Optimisation
  • Web Content Population (30 Pages)
  • Favicon Your Logo
  • Search Engine Submission
  • Web Analytics
Set up fees: S$8800
Monthly Maintenance fees: S$500


Singapore SMEs who are eligible for PIC grant can get up to 60% of cash pay-out of claimable amount or 400% in form of tax deduction. On top of that, the PIC Bonus gives a dollar-for-dollar matching cash bonus for YAs 2013 to 2015, subject to an overall cap of $15,000 for all 3 YAs. You will find more information at

Get 160% funding under PIC grant

Reach us

Talk to us today as we take pride in being digital media specialists for the healthcare specialists.


Contact: +65.8100.8873

Fax: +65.6399.3699

Address: 41C Boat Quay, Singapore 049830


  • "Design Prodigy is more than just an agency. They are our trusted partners and advisors for all online matters. The award 'Best Medical Travel Website' from the IMTJ Medical Travel Awards 2014 came shortly after we went through a website revamp, a testimony of their expertise, reinforcing our belief that Marc and his wonderful team are doing a great job for Specialist Dental Group. DP conceptualized and customized our revamp, based on the unique needs of our patients, and was able to deliver a top-notch website. Thanks again DP!"

    Kaydence Chai
    Manager of Business Affairs, Specialist Dental Group

  • "Our company has been a client of Design Prodigy for 6 years. They are more than just a service provider to us - we regard them as our online partner. Marc and his team are very responsive and they work together with us to strengthen our online presence, making our website the best that it can be."

    Moonlake Lee
    Director of Specialist Dental Group

  • "We would like to commend Violet for her patience and prompt response to our request."

    Cindy Lee (Ms)
    Admin Manager
    Eye & Retina Surgeons


Reach us

Talk to us today as we take pride in being digital media specialists for the healthcare specialists.


Contact: +65.8100.8873

Fax: +65.6399.3699

Address: 41C Boat Quay, Singapore 049830


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